Critical Role has just launched its new non-profit organisation, Critical Role Foundation, calling on all gamers to take action and donate to various causes at criticalrolefoundation.org.
On Thursday, Critical Role released a short animated video on their YouTube channel detailing the launch of Critical Role Foundation (CRF). This launch comes after Critical Role’s many successful years as a Dungeons and Dragons-focused company, show, and much-loved ttrpg community. What was once a small D&D game run and played by a bunch of nerdy-ass voice actors is now an independent media company housing arguably the most popular weekly D&D show, with an average of 15K viewers and 600K subscribers. Their increasing popularity within the ttrpg world, and their loyal and diverse fanbase, makes the decision to launch a non-profit all the more important.
CRF partners with other non-profit organisations to organise fundraising campaigns in support of various charitable causes. Their current fundraiser asks for donations to revive the Native Youth & Culture Fund for two nonprofits located at Zuni Pueblo and Cochiti Pueblo.
With several long-running shows on YouTube and Twitch, live shows (pre-pandemic), a merch store in the US, UK, and Australia, as well as a soon-to-be released Animated Series, it made sense for Critical Role to continue on its upward path and add a non-profit foundation to its list of accomplished goals.
Critical Role also announced in the caption of their launch video that “10% of every donation, across every campaign, goes toward an emergency relief fund giving CRF the ability to provide donations in the event of a natural disaster or other instance that requires immediate humanitarian aid“. With 2020 having been an inexplicably tragic year; the company’s choice to set aside a portion of donations for an emergency relief fund is crucial. It comes in the wake of the 2020 California Wildfires, an hour or so away from Los Angeles where the cast and crew of Critical Role are based, and the worldwide devastation of the coronavirus pandemic. This year also saw earthquakes in Turkey and the Caribbean, the killing of George Floyd by a white police officer, the mass deadly explosion in Beirut, the Australian bushfires, floods in Jakarta, bloody riots in Delhi, and the ongoing perpetuation of injustices across the board.
Of course; it’s not the first time the cast and crew of Critical Role have used their platform and growth to encourage their overwhelmingly supportive community to donate to good causes. The company has raised money for Red Nose Day, OutRight International, OSD, and Pablove. Critical Role is also an ongoing supporter of 82LA; “a non-profit organization dedicated to supporting students ages 6 to 18 with their creative and expository writing skills, and to helping teachers inspire their students to write.”
Head on over to Critical Role Foundation to donate. Keen on supporting but unable to donate? Please help the ttrpg community spread the word, at no cost.